Despite his impressive resume, Mr. Lang humbly introduced himself as "một người bình thường, được vài người thương" - "an ordinary person, loved by few". His humility and insightful perspectives made for an engaging and thought-provoking session.

Mr. Lang shared his 18 key findings from his extensive experience in sales and marketing, each offering valuable lessons for both seasoned professionals and those new to the field.

1. Sales is Life

Sales is an inevitable part of life, and it's what keeps the world moving forward. Even though there are some prejudices about sales jobs, it is undeniable that selling and buying are the driving forces of the world's economy.

2. Commitment Is What Makes You Big

It's better to commit fully, even to the wrong things, than to be half-hearted about the right things. Always consider your end goals when committing to something.

3. Self-Conviction

The most crucial sales transaction is convincing yourself that you can sell. Believe in your product first.

4. Price Misconceptions

The perception of a product being expensive or cheap depends on the customer's needs. Develop a sound pricing strategy.

5. Hidden Objections

Most buyer objections are internal and unspoken. Use smart questions to uncover these, referring to resources like Neil Rackham's "Spin Selling."

6. Customers and Money

Customers never truly lack money; they spend based on needs and wants. Wealthier customers are more discerning, even with inexpensive products.

7. People-Centric Sales

Sales are fundamentally about people. Buyers are drawn to the idea, the product, and the salesperson themselves.

8. Consensus

Agreeing with customers helps you enter their mindset. Avoid an antagonistic approach to prevent losing them to competitors.

9. Building Trust

Actions speak louder than words. Allow customers to experience the product to prove its value.

10. Motivating Buyers

Encourage buyers to close the deal through requests, invitations, and clear calls to action.

11. Massive Action

Take extensive actions to create new opportunities. Quantity can lead to quality through continual improvement.

12. Support Network

View your supporters not just as collaborators or students but as friends.

13. Time Optimization

Maximize your time for meaningful activities and prioritize important tasks.

14. Attitude

A great attitude can be more valuable than a great product. Remember, a salesperson is part of the product.

15. Perfect Sales Process

Create a sales process that satisfies all stakeholders and enhances effectiveness. A streamlined process saves customers’ time.

16. Practice Skills

Education and reading are important, but practice is crucial. Hone your skills through real-world application.

17. Personal Branding

Establish a strong presence on social media channels to build your personal brand.

18. Overcoming Rejection

Learn to handle rejection positively. Responding, even to rejections, is better than silence. The better you become, the less rejection you will face.

Mr. Lang’s session was a masterclass in the intricacies of sales, blending practical advice with profound personal insights. His humble approach and wealth of knowledge left everyone inspired to not only become better salespeople but also better individuals. We look forward to implementing his teachings in our own sales strategies and personal growth journeys.

Stay tuned for our next Friday Morning Sharing Session, where we continue to learn, grow, and connect!

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