The Friday Morning

23.07.24

Friday Morning 88: Personal Branding on Social Media

Tubudd

In our latest installment of the "Friday Morning 88" series, we had the pleasure of hosting Mrs. Van Vu, a distinguished marketing leader with extensive experience in personal branding. Her insightful session shed light on the critical aspects of building a compelling personal brand on social media.

The Power of First Impressions

Mrs. Van Vu emphasized that people form judgments quickly based on your social media presence. Your avatar and cover photo on platforms like Facebook are the first elements people see, and they play a significant role in shaping perceptions. Therefore, curating a professional and authentic visual representation is crucial for effective personal branding.

Building a Memorable Personal Brand

The ultimate goal of personal branding, according to Mrs. Van Vu, is to become the top-of-mind person for your audience. This top-of-mind awareness opens doors to numerous opportunities, both professionally and personally.

Criteria for Good Personal Branding

Appearance
: Your visual presentation matters. Ensure that your profile picture, cover photo, and overall aesthetic reflect your brand's values.
Personality
: Authenticity is key. Develop a consistent brand voice that resonates with your true self.
Talent
: Highlight your hard skills and showcase what you do best. Your unique talents set you apart.
Social Value
: Demonstrate your contributions to society. Sharing your involvement in community service or charitable activities adds depth to your personal brand.

Effective Tactics for Personal Branding

Mrs. Van Vu provided several actionable tactics to enhance your personal brand:

1. Understand Your Purpose

: Determine why you need a personal brand. Whether it's for selling, building a business, establishing trust, or becoming an influencer, having a clear purpose guides your branding efforts.

2. Identify Key Aspects

: Define what you want people to remember about you. Choose keywords that encapsulate your brand essence.

3. Share Values

: Post content that reflects the values important to your audience. This alignment fosters a deeper connection with your followers.

4. Frequent Updates

: Consistency is vital. Aim for at least one post and five stories per day to keep your audience engaged.

5. Show, Don’t Tell

: Demonstrate your values and skills through actions rather than just words. Authentic stories and examples are more impactful than mere declarations.

Interactive Activity

To make the session more engaging, Mrs. Van Vu led an activity where participants described themselves in three words and shared an image that best represents their brand. This exercise highlighted the importance of self-awareness and visual storytelling in personal branding.

Mrs. Van Vu’s session was a treasure trove of valuable insights for anyone looking to strengthen their personal brand on social media. By applying her advice on appearance, personality, talent, and social value, and leveraging the effective tactics she shared, you can build a personal brand that stands out and attracts the right opportunities.