Despite his impressive resume, Mr. Lang humbly introduced himself as "mα»t ngΖ°α»i bΓ¬nh thΖ°α»ng, Δược vΓ i ngΖ°α»i thΖ°Ζ‘ng" - "an ordinary person, loved by few". His humility and insightful perspectives made for an engaging and thought-provoking session.
Mr. Lang shared his 18 key findings from his extensive experience in sales and marketing, each offering valuable lessons for both seasoned professionals and those new to the field.
Sales is an inevitable part of life, and it's what keeps the world moving forward. Even though there are some prejudices about sales jobs, it is undeniable that selling and buying are the driving forces of the world's economy.
It's better to commit fully, even to the wrong things, than to be half-hearted about the right things. Always consider your end goals when committing to something.
The most crucial sales transaction is convincing yourself that you can sell. Believe in your product first.
The perception of a product being expensive or cheap depends on the customer's needs. Develop a sound pricing strategy.
Most buyer objections are internal and unspoken. Use smart questions to uncover these, referring to resources like Neil Rackham's "Spin Selling."
Customers never truly lack money; they spend based on needs and wants. Wealthier customers are more discerning, even with inexpensive products.
Sales are fundamentally about people. Buyers are drawn to the idea, the product, and the salesperson themselves.
Agreeing with customers helps you enter their mindset. Avoid an antagonistic approach to prevent losing them to competitors.
Actions speak louder than words. Allow customers to experience the product to prove its value.
Encourage buyers to close the deal through requests, invitations, and clear calls to action.
Take extensive actions to create new opportunities. Quantity can lead to quality through continual improvement.
View your supporters not just as collaborators or students but as friends.
Maximize your time for meaningful activities and prioritize important tasks.
A great attitude can be more valuable than a great product. Remember, a salesperson is part of the product.
Create a sales process that satisfies all stakeholders and enhances effectiveness. A streamlined process saves customersβ time.
Education and reading are important, but practice is crucial. Hone your skills through real-world application.
Establish a strong presence on social media channels to build your personal brand.
Learn to handle rejection positively. Responding, even to rejections, is better than silence. The better you become, the less rejection you will face.
Mr. Langβs session was a masterclass in the intricacies of sales, blending practical advice with profound personal insights. His humble approach and wealth of knowledge left everyone inspired to not only become better salespeople but also better individuals. We look forward to implementing his teachings in our own sales strategies and personal growth journeys.
Stay tuned for our next Friday Morning Sharing Session, where we continue to learn, grow, and connect!
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