Thanh Dinh began by recounting the inception of Nerman. Observing a lack of diversity in men’s beauty care products in the domestic market, which were limited to basic items like shampoo, shower gel, facial cleanser, and deodorant, he saw an untapped potential. Traditional societal norms viewed men’s grooming as unnecessary, but Mr. Dinh and his co-founders believed otherwise. They envisioned a brand that would cater to men's health and beauty needs with a broader and more sophisticated product range.
In the early days, they faced skepticism about the viability of beauty care products for men. Many considered these products impractical due to entrenched social prejudices. However, driven by a clear vision and persistent effort, Mr. Dinh and his team developed superior products that stood out in the market. They utilized multi-platform communication strategies, with a significant focus on TikTok, to reach and engage their audience.
From his experience of trials and failures, Mr. Dinh shared a comprehensive overview of Nerman's branding and marketing model on TikTok, providing actionable insights for the Tubudd team.
To successfully market a product, its quality and uniqueness are paramount. Mr. Dinh outlined key aspects to consider:
Understanding customer insights is crucial for effective marketing. This involves:
By closely monitoring these factors, Nerman continually refines its products to meet customer needs and preferences, leading to higher conversion rates.
The 5A Model outlines the stages of the customer journey. Understanding this, you can approach customers in the most efficient way:
To maximize customer retention and satisfaction, the first 2 stages should be done fast and cover a mass quantity of customers. Meanwhile, in the long run, the number of customers returning and advocating for the brand is the most important criterion.
A successful product launch involves several key steps:
Effective TikTok content should:
Content must connect emotionally with the audience, be authentic, and resonate with trending topics. Collaboration with content creators who have a suitable fan base and real-time interaction abilities is crucial.
Mr. Dinh highlighted various content types that perform well on TikTok:
Thanh Dinh's session provided the Tubudd team with invaluable insights into the intricacies of branding on TikTok. From understanding customer insights to creating effective content, Mr. Dinh’s strategies offer a roadmap for leveraging TikTok to build a strong and engaging brand presence. His success with Nerman underscores the importance of innovation, persistence, and strategic communication in the competitive beauty care market.
Tubudd was impressed by the knowledge delivered by Mr Dinh. We have learned a comprehensive strategy to apply to Tubudd's business model and leverage our sales and branding.
Stay tuned for the next Friday Morning to learn and grow with Tubudd!
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